#3 How Unbounce's Content Marketing Strategy Led to Doubling MRR | Jeremy Wallace
Update: 2019-02-26
Description
Jeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget.
We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR.
During our talk, we learn about:
- His Jedi mind trick on how to create amazing content
- The research he conducts before doing any landing page testing
- His experience having both marketing & sales under one leader.
- And How the Unbounce Call to Action conference evolved from a local meetup to becoming a globally known marketing conference
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